Northrop Grumman's advertising campaign, The Value of Performance, showcases the value of Northrop Grumman’s performance in our key areas of focus: Cyber, Logistics, Autonomous Systems, C4ISR and Strike. The Value of Performance reflects the importance the company places on both values and performance.
For a closer look at these campaigns, go to the Advertising page in our Newsroom or visit our comprehensive Value of Performance microsite.
Transcript for the "Just Wait" television spot: "From engineering and manufacturing; to stealth bombers; to next-generation fighters; to landing an unmanned vehicle on a carrier for the first time in history: Just wait 'til you see what's next. That's the value of performance. Northrop Grumman."
Transcript for the "Platoon" television spot: "At Northrop Grumman, we’ve been developing new ways to execute the mission. What once was seen, now stays undetected. Where alarms were once raised, now there’s silence. With our full-spectrum cyber capabilities, our military can eliminate enemy threats...at the push of a button. That’s the value of performance. Northrop Grumman."
Transcript for the "Chip" television spot: "At Northrop Grumman, our microchips are getting so small and fast. They’re taking on far bigger roles – completely transforming the world we live in – enabling entirely new kinds of technologies, and helping keep this country safe – all thanks to our full breadth of capabilities. Because to us, a microchip’s impact should be anything but micro. That’s the Value of Performance. Northrop Grumman."
Transcript for the "Advanced Electronics" television spot: "At Northrop Grumman, we've always been at the forefront of advanced electronics. Providing technology to get more details, detect hidden threats, see the whole picture, process critical information, and put it in the hands of our defenders. Reaching constantly evolving threats before they reach us. That’s the value of performance. Northrop Grumman."
Transcript for the "Aircraft" television spot: "At Northrop Grumman, we've always built the most advanced
aircraft, even when the world said it couldn't be done — or be invisible. Even when they said you couldn't see everything or endure or adapt. Well, this is what we do, and who knows what we'll do next. That's the value of performance. Northrop Grumman."
Play our 60-second radio spots:
The Bomber for the Future
What do Marilyn Monroe, Star Trek and Mars Rovers have in common?