Advertising - The Value of Performance
Northrop Grumman's newest advertising campaign, The Value of Performance, showcases the value of Northrop Grumman’s performance in our key areas of focus: Unmanned Systems, Cybersecurity, C4ISR and Logistics. The Value of Performance reflects the importance the company places on both values and performance. In concert with this, The Value of Performance focus is also being leveraged in our newest employee recruitment advertising campaign, themed At the Heart of What We Do.
For a closer look at these campaigns, preview the sample of television, radio and print ads below or visit our comprehensive Performance microsite.
Television
Play our 30-second television spots:
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- Transcript for the "Everything" television spot: "What do ethics have to do with flying twice the speed of sound? What does integrity have to with overcoming the most difficult challenges? Or responsibility have to do with setting a new world record? What does any of this have to do with performance? Everything. Because at Northrop Grumman, values are what enables us to perform at the very highest levels. In fact, they're the reason why we can use innovation to make things more affordable and more advanced for our customers; Why we can meet and surpass shareholders' expectations – not just financially but ethically, as well; Why we can attract the world's best employees and keep them, and; Why we do what we say we are going to do. See, the value of performance is more than a tagline. It's a higher purpose that drives our entire company to succeed. Because we know that what we do affects the security of our nation and other nations around the globe. And it's helped us become the true leader in Unmanned Systems, Cybersecurity, C4ISR and Logistics. What do Northrop Grumman's values have to do with performance? Everything. That's the value of performance. Northrop Grumman."
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- Transcript for the "Lights" television spot: "From our nation's networks, to our city streets, to skies around the world, Northrop Grumman security solutions are invisibly at work protecting people's lives without them even knowing it. That's the value of performance. Northrop Grumman."
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- Transcript for the "Sounds" television spot: "At Northrop Grumman, every innovation, every solution, comes together for a single purpose. To make the world a safer place. That’s the value of performance. Northrop Grumman."
Radio
Play our 30-second radio spots:
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"Parachutes" ad - The Value of Understanding Faster So You Can Respond Faster (PDF format - 150 KB) |
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"Unmanned" ad - Getting Up Close and Personal from 60,000 Feet (PDF format - 250 KB) |
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"NYSE" ad - Protecting Our Way of Life Without Anyone Even Knowing It (PDF format - 850 KB) |
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"Cyber" ad - Staying Ahead of Cyber Threats Instead of Just Keeping Up With Them (PDF format - 250 KB) |
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"Logistics" ad - Knowing That How You Deliver Results is as Important as the Results Themselves (PDF format - 2 MB) |
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Sample Print Ads (PDF format - 250 KB) |
Recruitment Advertising - At the Heart of What We Do
Our new recruitment ads show how Northrop Grumman employees are passionate about the impact they are making. Discover more on our Careers site.
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The More Viewpoints We Have, The Further We Can See
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It Doesn't Matter Where We're From, It Matters Where We're Going
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In The Time It Takes To Read This, Help Could Be On Its Way
(PDF format - 500 KB) |
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Everyone Deserves a Home Sweet Home
(PDF format - 500 KB) |
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How Do Cyber Terrorists Get Past 75,000 of the Industry's Best?
(PDF format - 500 KB) |
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What Drives Our Performance Isn't Global Security, It's What We're Keeping Secure
(PDF format - 500 KB) |
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We Are 75,000 People Working Together to Bring One Person Home
(PDF format - 500 KB) |
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Education Is Our Most Powerful Defense
(PDF format - 500 KB) |
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We're Moving Technology Forward to Take Our Planet Back
(PDF format - 500 KB) |
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We Don't Just See the Value of Our Performance - We Feel It
(PDF format - 500 KB) |
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Archived Corporate Print Ads
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2011 Veterans Day ad (PDF) |
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Never Forget - 9/11 10th Anniversary ad (PDF) |
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We Must Be Free - July 4th, 2011 ad (PDF) |
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Bravery Lives Forever - Memorial Day 2011 ad (PDF) |